Golf Industry Report
The NGCOA Takes Leadership Position
The National Golf Course Owners Association has been a proponent for the golf industry to organize a benchmarking platform. You can read CEO Jay Karen's blog post here.
For more than 30 years, the hotel industry has been contributing data to a trusted, independent entity, who in turn has been publishing a comparative benchmarking report. The golf industry needs something similar to help it move the business forward by helping golf courses manage 3rd Parties, share performance with others and price tee time inventory better.
NGCOA has selected The ORCA Report as the partner to improve the data collection and reporting efforts for all members of NGCOA. This decsion by the NGCOA signals a strong move forward and improves data intelligence at the golf course level.