Why You Need It
Helps Elevate Golf as a Serious Player
As of 2011, the economic impact of golf on the US economy was $68.8 billion, of that $29.9 billion was spent directly through Golf Facility Operations, and an additional $20.5 billion flows through golf related Hospitality & Tourism.
In many local markets, and golf destinations, golf is a serious driver of economic impact, responsible for thousands of jobs, significant revenue, and many related expenditures. For those in the market, whose livelihood depend on golf, being able to know the performance of the entire golf market on a month-by-month basis is essential.
Destination Marketing Organizations, Professional Associations and Ownership Groups benefit from organizing their members, capturing anonymous performance data and using it to grow the golf business in their market. Ask yourself, do other tourism based businesses know their sector's performance numbers? Yes! Of course they do.