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ORCA Report - Greater Phoenix Market

The ORCA Report- A Golf Industry Report

Benchmarking revenue management.

Understand where rounds come from, the average rate per rounds, the maximum rate per available round, and occupancy percentage. Decipher this historical data to prepare your golf operation for success and increased profits. 

 

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ORCA Report- A Golf Management Tool

Understanding Golf Industry Statistics 

  • You can get the report for free.  Submit data receive a market level report that includes your course data.

  • Provide needed information to your boss or owner about rounds and revenue in the golf market.

  • Know exactly what your 3rd Party Barter rounds cost you in opportunity revenue and learn strategies to reduce this cost.

  • Get trusted and confidential data directly from your tee sheet on your rounds, revenue and average rate.

  • Know exactly how and where your rounds are being booked.

ORCA Report- May '17 Data

Overall, May 2017 performance saw fluctuation and decreases compared to 2016.  The 47 participating courses saw a decrease in occupancy of -6.2% to 42.3% over May '16 and RevPAR fell -3.0% to $19.29. Increases in the average rate per round brought ARPR from $43.98 in May '16 to $45.62. Channel mix rose 3.8% from May '16 to 85.7%.

To help you better understand the definitions we use in our ORCA Reports, please visit our blog post here.

 

Phoenix Participants

What Golf Courses Participate ?

47 golf courses in the Greater Phoenix market have contributed confidential information to make this report projectible to the market as a whole. 

Partial Sampling of Reporting Courses:

  • ASU Karsten
  • Grayhawk
  • Talking Stick
  • Troon North
  • We-Ko-Pa

 

To see a complete list of the courses participating in our report, which is up-to-date as of May 2017, please click the button below.

golf industry report phoenix golf market performance

ORCA Report: Trusted Data for the Golf Business

Do you know how your golf course compares to the Phoenix market? Ask us!